Everything from design to core values
To learn everything from the designing of a product to the importance of corporate identity, scroll below! here you will not only find the facts that strengthen a business’s identity, but also the ideal combinations of each element.
The identity of a business: Be remembered!
Just like how every one of you reading this page has a name and a personality that is distinct and unique, a company or corporation also has distinct values and identity that makes it easier for the targeted audience to recognize it.
Through a strong identity, a company presents itself to the audience, the customers. A business’s identity does not only relate to its logo or design. The company’s culture, design, and looks, and even correspondence reflect the corporate identity. Through corporate identity, your company gets recognized for what purpose it serves, which plays a key role in attracting investors and customers alike.
What key elements need your attention?
Through corporate Identity, a company’s personality is defined. The first look anyone gets of a company is through the company’s design and appearance. Elements such as Logos, taglines, brochures followed by their products and merchandise.
The identity of a company is not only its design but it is also the culture and values that a company follows and displays. In other words, you can say that the environment in which their employees work and the policies that they have with their shareholders, all this is also a part of a company's identity.
1. Corporate Design:
Corporate Design is the element that includes every component utilized to create a visual image of the company. The Identity of the company through their physical appearance comes in the section of Corporate Design.
This includes the logos, graphics, and architecture colors of the product and the outlet. This heading includes everything from the Logo’s typography, colour scheme, and icons, to the design patterns followed. Your logo is the first look people get of you, it should represent the exact intentions of the brand. A business that offers services to some unprivileged part of society is likely to have an emotional and deep logo. Meanwhile, a color scheme of fresh and subtle colors may reflect the taste of a bakery or restaurant.
Official colors that a company presents on every brochure and promotion are the company’s official color scheme. The Interior of the offices of the company is a crucial element. It represents the office culture and the methods that are used by the company. A website through which a company introduces itself to the digital market can also call a website a digital market.
2. Branding Aspects:
Branding relates to the promotional aspects of selling the product. The purpose of the creation of the particular product you’re selling should be made clear. As a company owner, the importance of corporate brand identity is vast to you.
This also includes your tagline, which clearly states what your motivation is and what drives the company. Other elements of this heading include Brand positioning (where your brand stands in the market) and the brand’s name.
3. Corporate Behavior:
Just as the name suggests, corporate Behavior displays the “behavior” shown by a company. The culture and ethics a company follows are termed corporate behavior.
A company’s ideology and the way it behaves in different conditions as a single body is presented. You can even term it as the code of conduct a company follows strictly regarding their policies is the Corporate Behavior.
This one is undoubtedly a broad term and is one of the critical corporate identity elements. Now, this is where the values and core policies of the company play a role. The conduct of your employees with customers, the leadership style of the managers, or in the case of a multinational, the policies with shareholders.
4. Corporate Communication:
Corporate communication focuses on how a company communicates with its internal and external audience to create a favorable image of the company in front of all the audiences involved. This includes the passing of all the information of the company to their dedicated audience. Now, the piece of information that a company provides to the channels is diverse.
Firstly a company’s policy and internal environment are displayed in which everything that relates to the internal audience is shown.
Secondly, everything involves the media. Such as paid advertisements and sponsorships and media communication that shows media relations and news revolving around the company.
Branding versus Corporate Identity
Now, when we talk about the image of a company, two terms might seem similar to you but are different: Branding and Corporate identity.
When we talk about brand Identity, we focus on a specific product. Such as product quality, its value, and ethics. Branding is done to create an image for a particular product that a brand offers. It also includes the packaging and placement of the product. On the other hand, Corporate Identity is the image of the company that created the product. It speaks of the company’s ethics, values, and plans.
Some real-life scenarios of success in identity building:
There are several stories of success in the corporate world where one sees successful branding and corporate image. Some relate to good product placement, communication, some to design and architecture.
Autistic Art is a service provider firm that teaches art and painting to children with Autism. Their logo is the image of a small window. It represents the distinction between a child’s inner self or inner world and the environment of the outside world. This shows how the depth of the corporate identity design contributes to the business’s success.
Zara is a high-end international brand that targets a wide price range. Their branding and customer service generate loyal customers. Zara’s competitive quality and promotional trends make its corporate identity a leading one in the market.
Helvetimart is a Swiss store that sells food items. Their brand image relates mainly to the national identity of the country. The interior design and architecture of the business are monochromes coupled with the colors of the regional flags. Their identity signifies nationalism and an ancient vibe.
Why is Corporate Identity Important?
A Company’s Identity is vital. It plays a vital role in building up a positive image of the company. Furthermore, with differentiation, the right audience is attracted.
1. Differentiation in the Market:
There are competitors in the market, and you need to make sure the market does not forget you. A unique identity is required. If you want to see your brand standing outtall in the marketplace while competing with other similar companies, you need a difference-maker.
Your product or service needs to have a USP (Unique Selling Point). For this, realize the importance of corporate visual identity. Gain and maintain a sufficient level of market share before your loyal customers go down!
2. A Healthy Relationship with the Customer:
If you maintain a healthy image and identity of your company, you would certainly attract an audience bound to be loyal to your brand. Customers will always tend to trust a company that has a well-identified image. So having a unique and open vision of your company would attract loads of customers that would like to cooperate with you in the long term.
3. Strong Presence in the Market:
For a new business, starting off tough is a need. You need to offer after-sales services, huge discounts at the start to penetrate into the market. Once you’ve entered, quality is how you sustain. A strong corporate identity brings new customers but causing brand loyalty is just as crucial.
Building your solid corporate identity will always help you survive among your competitors. You can always take help from Breeze End Technology, LLC for your apt branding and makeover. We’ll not just make sure about your survival, but we’ll also work upon your growth.