Job Description
For our rapidly expanding company and our client's business, Breeze End Technology is looking for a Digital Marketing Specialist who can devise, create, and execute all the campaigns and strategies that will bring in profit.
Digital Marketing Specialist Job Duties
- Proficient in all digital marketing platforms and able to perform the roles to a high standard.
- Support the analysis of and reporting on website/app performance and/or campaign performance and behaviors and incorporate learnings into current and future planning.
- Take note of the level of competition and coordinate team meetings to provide clients with outstanding results.
- Develop schedules that balance strategic priorities with intake requests from various stakeholders.
- Use search engine optimization and Google analytics to improve and settle online web content.
- Maintain team’s website/app calendar.
- The Digital Marketing Specialist will support the team by managing and creating content for various digital platforms
- Familiarity with current marketing tactics and technological advancements is essential.
- Provide concise reports outlining the allotted funds for digital marketing for each project.
- This role will also help us understand and adhere to our brands and department goals while working closely with merchants and marketing-channel teams across paid media, addressable, and content to ensure the timely execution of omni-channel product strategies and campaigns.
- Test, schedule, and deploy website and app content, ensuring accuracy at each step.
- Provide live event newsletter and social media support as needed.
- Collaborate across the marketing department integrate website and app into omni-channel campaigns and support monetization program on both the website and app.
- Teamwork in marketing requires that you keep a positive relationship with the content team and designers.
- Discuss project developmental support, schedules, and structures in detail with the teammates.
- Track best practices, monitor industry trends, and make recommendations for channel growth.
Job Requirements
- 3+ years of digital marketing experience.
- Have hands on experience in running campaigns on social media platform.
- Experience with content marketing and social media for at least three years, either in-house or at a company, startup, or agency.
- Have hands on experience in post strategy development, content development, post designs creation, and social media advertisement.
- Exceptional public relations and the tendency of problem-solving of clients.
- Exemplary communication skills to convince prospective clients about the company’s products or services.
- In-depth know-how in terms of the usage tactics of online marketing tools.
- Experience analyzing website data using an analytics tool (i.e. Google Analytics).
- Professional Microsoft office skills are mandatory.
- Handle the pressure of work with a calm mindset.
- Expertise in multi-tasking, setting priorities and time management.
- Bachelor’s degree in Marketing, IT, or Public Administration.
Technical Skills
- Intermediate to advanced working knowledge of Microsoft Office desktop applications, inclusive of Excel, Word, PowerPoint, and Outlook. Intermediate to advanced working knowledge of Adobe Suite, including but not limited to Adobe Photoshop and Adobe InDesign.
